13 Real World Lessons from Mock Jurors: Lesson 1

Intellectual property cases are often esoteric, arcane, theoretical, and complicated which results in the risk that jurors will see the case as deadly boring and confusing. We see pretrial research as a way to test strategies for communicating difficult ideas in a way...

The Changing Face of Jury Selection – Traditionalists

Jury selection and persuasion is both an art and a science and many of the best trial lawyers in the country spend their entire careers improving their tradecraft in order to gain an advantage in jury trials. However, new challenges face trial lawyers as there are...

14 Traps: The Yes or No Question

Litigators and their client/witnesses are confronted with difficult situations during testimony, and it’s nice to have reliable ways out of those sticky situations. During both courtroom testimony and in depositions, there are common traps where the examining attorney...