Witness Preparation

Witness Preparation That Holds Up When It Counts

When we’re not conducting deep-dive research, community attitude surveys, focus groups, mock trials, jury selection, or running real-time shadow juries - we’re focused on what truly moves the needle: preparing your witnesses to testify with clarity, control, confidence and credibility.

Because no matter how strong your legal argument, if your witness crumbles under pressure, jurors won’t hear a word of it.

We Don’t Just Coach Testimony. We Condition Witnesses.

Our team transforms your clients into courtroom-ready communicators. Whether they’re giving deposition testimony or taking the stand at trial, they’ll be prepared and trained to show up as calm, authentic, credible, and in command.

We’re not in the business of scripting answers or creating parrots. We teach witnesses how to show up with presence, how to hold the room when the pressure hits, and how to be believed when it matters most.

We're Known For

Transforming nervous clients into confident, compelling narrators with testimony that sticks for the right reasons

Identifying vulnerabilities early and teaching practical, juror-resonant messaging to neutralize them

Reducing fear, defensiveness, and mental drift to keep clients focused and persuasive under pressure

Every Witness, Every Level

Whether your witness is a CEO, PMK, 30(b)(6), or a dock worker and/or a truck driver, we know how to reach them. We identify how they learn and adjust our approach accordingly. Some need structure, some need storytelling, some need to be broken and then have their confidence rebuilt from the ground up.

A junior associate came to me after a frustrating prep session:

“I’ve tried everything. You know what they say - you can lead a horse to water, but you can’t make it drink.”

I smiled.

“That’s the problem with that saying. It assumes the horse gets to choose. We don’t just bring witnesses to the water - we make them understand why they need to drink.”

That’s how we work. We don’t give up. We break through.

We’re relentless. We stay in the trenches with your witness until they’re fully prepared - not just to answer questions, but to manage presence, tone, and perception.

Jurors Don’t Read Policy Language.

They Read People.

When your witness sits in that hot seat, jurors don’t see a title. They see the person they think is responsible for the loss. If the messenger isn’t trusted, the message doesn’t matter.

That’s why we prepare for a deposition like the jury’s already watching - because often, they are. Opposing counsel knows it, too. They’ll use that video to tell a story of indifference or corporate failure. A poorly prepared witness becomes Exhibit A in the all to familiar Reptile playbook.

But a well-prepped witness can:

Disarm bias and stabilize the narrative to maintain control

Anchor key facts to shape perception and build clarity

Turn damaging documents into moments of credibility and strength

Our Process Is Precise.
And It Works.

Over the past twelve months, we’ve prepared more than 200 corporate witnesses across industries - from transportation and oil & gas to healthcare, real estate, and beyond. Some needed a day. Others needed three.

We work in focused, manageable blocks - typically 2 to 3 hours - to keep sessions productive, reduce overwhelm, and convert short-term memory into lasting courtroom readiness. It’s how people actually learn - and how witnesses stay sharp when the pressure hits.

We simulate pressure, rehearse the curveballs, and teach them not just what to say - but how to “carry the testimony.” We don’t leave the credibility of your case to chance.

Our preparation:

Frames the narrative early
Teaches validation without surrender
Removes the “corporate mask” while preserving professionalism
Anticipates and rehearses cross-examination surprises
Pressure-tests for composure, tone, tempo, and control
Skins the Reptile

This Is Strategic Armor. Not Optional Support.

Litigation today isn’t won on facts and law alone. It’s won on perception. And perception starts in the deposition hot-seat.

We don’t just help your witnesses survive that moment - we prepare them to win it.

Because when the courtroom lights go on, and the jury starts watching, credibility becomes your most valuable currency. And we make sure your witness is ready to spend it wisely.

Don’t Take Our Word For It:

Owner/Operator – Family-Owned Trucking Company

"Our company is owned by three brothers. We started off prepping the first brother, and it just wasn’t clicking. Rick’s lead analyst quickly realized - he didn’t have the goods to do the job. So we moved to the next brother, who figured this would be easy. Turned out, he wasn’t going to move the needle either. On their recommendation, we looked at the third brother - honestly, none of us thought he’d do well, but he killed it. Rick’s team has incredible instincts. If we ever get sued again, we’re calling them first."
- Co-Owner, Regional Trucking Company

Corporate Executive – Healthcare Industry

"My coach helped me move from nervous to ready in less than two days. I’ve been deposed before, but this time I actually understood the emotional game being played. I didn’t just survive - it felt like I was steering the conversation. That was new for me."
- Chief Operations Officer, National Healthcare Network

30(b)(6) Rep – Transportation

"Rick worked with me personally. No fluff, no over-coaching - just straight talk, strategy, and mindset. He patiently reviewed all the topics I was supposed to testify on, and I quickly realized I knew almost nothing about half of them. Instead of forcing it, Rick suggested we bring in another corporate rep to split the load. That decision took a ton of pressure off me - and made both of us stronger, more credible witnesses. I’ve never felt more prepared."
- Regional Safety Manager, Commercial Trucking Company

Field Employee – Oil & Gas

"My analyst explained things in a way that actually made sense to me. They didn’t use legal jargon - I was coached like a human being, not a liability. When the deposition came, I stayed focused, didn’t get rattled, and just told the truth with confidence. That’s all I wanted."
- Rig Supervisor, Energy Services Contractor

PMK Witness – Hospitality Industry

"Honestly, I didn’t think I needed prep. I was wrong. The consultant assigned to me showed me how I was coming across on camera - and how to fix it. My tone, body language, even how I paused before answering - it all got sharper. That hour of playback changed the game."
- Director of Guest Services, National Hotel Chain

In-House Counsel – Real Estate Sector

"Rick’s team brought something our lawyers couldn’t - an outside lens, grounded in psychology, that changed how our key rep communicated. They didn't just prepare her for questions - they prepared her for perception. She came across grounded, not guarded. We’ll never go into deposition without them again."
- General Counsel, Commercial Real Estate Development Firm

Mid-Level Manager – Manufacturing

"What stood out to me was how quickly they figured me out. My coach knew what I was doing to protect myself - and showed me how that might land with a jury. I didn’t just get better at answering questions. I became a witness people could trust."
- Production Manager, Industrial Manufacturing Plant

Witness Preparation