Opening & Closing

Connecting arguments to your audience's hearts and minds.

Whether your audience is an arbitrator, mediator, judge, or jury, you can arm and motivate them to be your advocate.

  • Focus on the case from your audience’s perspective.
  • Construct an organized outline, focusing on placement of key evidence and witness statements, as it builds to a motivating conclusion.
  • Craft vivid language and themes that will increase audience retention of your key facts. Build rapport with your audience through utilizing credibility-building non-verbal behaviors.
  • Utilize effective storytelling techniques designed to increase your audience’s attention, comprehension, and retention.
  • Learn how to effectively inoculate your audience against the opposition’s attempts at persuasion.

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